Institute for Marketing and Advertising Research
creating the future of marketing together
About Us
About Us
About Us
The Institute for Marketing and Advertising Research (IMAR) is a private research and development organization.
Mission
IMAR’s mission is to conduct cutting-edge research on marketing and advertising technologies and to disseminate the results of that research to the public.
Vision
IMAR’s vision is to be a leading global center for research on marketing and advertising technologies.
Values
IMAR is committed to the following values:
- Excellence in research
- Rigorous scholarship
- Openness and transparency
- Collaboration and partnership
Trust
Objectives:
To attract leading industry marketers to dialogue with marketing discipline teachers in educational institutions of the country.
To promote the development of marketing and advertising technologies in Ukraine
To improve the quality of marketing education in Ukraine.
To strengthen the cooperation between the business and academic communities.
The scope of the organization's activities includes:
• Conducting research in the field of marketing and advertising technologies;
• Providing consulting services on marketing and advertising technologies;
• Developing and implementing marketing strategies;
• Training and improving the qualifications of specialists in the field of marketing and advertising technologies;
• Publishing scientific and methodological literature on marketing and advertising technologies.